Companies spend mega-bucks on so-called “behavioral engineering” and “psychographic targeting” (used by Cambridge Analytica in the 2016 election). You’re aware of standard ads and marketing, but technology has enabled whole new ways for companies, influencers, and social media to sway you. UMass faculty Francine Berman and Laura Haas will help you stay informed for the holidays! Sponsored by Manning College of Information and Computer Sciences and Public Interest Technology Initiative at UMass, Talking Tech aims to demystify the technology that drives our world. See speaker bios and learn more at umass.edu/downtown/news-events.